What a time to be alive, and what a time to be in Byron! It seems as though overnight this little beach town on the NSW north coast, once known for schoolies, splendour and surfing, has become the place to be in Australia. And for good reason…
Turning back the clock to 2017, we knew we had plenty of learning ahead of us when we packed up lives in Sydney and decided to launch a cycling tour company in Byron Bay. Looking back now, it’s hard to believe we had the courage to make that bold decision, the only thing we really knew about cycling on the far north coast was an annual nude bike ride in Nimbin (still yet to make our maiden appearance at that one funny enough).
“That’s so Byron.”
But we believed in Byron, we still do. There really is no place like it, and whether you love it or not you can’t help be fascinated by it. People now say things like “That’s so Byron”, a reflection of how ingrained this place has become in Aussie social culture.
Whether the Byron we know now is still here in 10 or 20 years time, who knows, time will tell. The important thing is that the Byron of 2021 is an absolute sell-out show. And hats off to everyone who has been a part of that success. The restaurants, cafes, hotels, bars, musicians, fashion labels, breweries, distilleries and the like. We’re pretty lucky to have such an amazing selection of people and businesses continuing to emerge here who we can work with and be inspired by on a daily basis.
If one thing is for certain it’s that Byron is the place to be, and now is the time to be here. In 2021, we’re ‘keeping it local’ and, as well as staying true to our flagship tour The Byron Holiday, we recently launched The Beach House, a luxury all-inclusive beachfront retreat experience for private groups, and are now offering self-guided and bike-packing itineraries as part of The Road Trip series.
So, what are you up to in 2021? If you haven’t already, maybe it’s about time you thought about coming to Byron…
