We work with a carefully selected list of top bike brands and manufacturers, ranging from industry-leaders to local artisan frame builders. Our aim is to provide you the most satisfying and comprehensive bike finding experience when you choose to purchase with us.
The Factor ONE SRAM Red with Power Meter is the world’s fastest UCI‑legal road bike, engineered for riders seeking exceptional speed, aerodynamic efficiency, and race‑ready performance. Its advanced carbon frame is sculpted with modern aero principles to reduce drag and optimise airflow, while maintaining responsive handling and stability at high speeds.
Equipped with an integrated power meter, this bike delivers accurate performance feedback, helping you train smarter and ride faster.
• ONE aero carbon frame crafted from TeXtreme®, Toray®, Nippon Graphite® Pitch‑Based Fiber
• ONE Wide Stance carbon aero fork designed for drag reduction and stability
• Fully internal cable routing for a clean, aerodynamic setup
• Integrated aero cockpit and stem system for enhanced airflow and precise handling
• Up to 34 mm tyre clearance, optimised for aero performance and comfort
• Seatpost with 0 mm and 30 mm setback options
• Thru‑axles: 12 × 100 mm front / 12 × 142 mm rear
• SRAM Red eTap AXS wireless 2×12 drivetrain with integrated power meter
• SRAM Red hydraulic disc brakes with 160 mm rotors
• Crankset: 48/35T
• Cassette: 10‑33T
• Black Inc SIXTY TWO wheelset, tubeless‑ready, 700 c
• Aero‑tuned rim profile for speed and stability
• Recommended tyre clearance up to 34 mm, balanced for speed and comfort
• Factor integrated aero bar and stem system for aero efficiency and precise steering
• Seatpost options with 0 mm or 30 mm setback for personalised fit
• Headset: FSA 1‑1/8″ upper and lower bearings
The ONE combines cutting‑edge aerodynamic design with modern rider‑centric geometry, making it exceptionally fast while remaining UCI‑legal for racing. Its wide‑stance aero fork, integrated cockpit, and drag‑reducing tube shaping work together to deliver efficiency at high speeds, while the SRAM Red eTap AXS groupset and integrated power meter provide precise control and performance feedback in all conditions. Whether on race day, during intense training, or on long road efforts, the ONE delivers a highly efficient, exhilarating, and performance‑focused ride — the fastest UCI‑legal bike in Factor’s lineup.
Trek is a family-owned business from Wisconsin, USA that has been operating for almost 50 years. Today, they are recognised as one of the market-leaders in bike industry. We offer a full range of Trek bikes & ebikes including: road, gravel, mtb, family & kids.
Cannondale is widely regarded as the bike industry’s leading innovator of game-changing technologies. We stock a selection of Cannondale’s more defining road & gravel bikes. Alternatively, we are happy to arrange any model from their comprehensive range for you.
Wondercross began as a social ride in Melbourne. Now, a community of riders with a like-minded sense of adventure. Their beautifully crafted titanium gravel and road bikes are perfect for the seasoned cyclist, bike-packing enthusiast or first-time traveller.
Woods locally crafted steel frames are a truly bespoke product for the discerning rider. From custom geometry and paint, to hand-made attention to detail and innovation, as well as sustainable materials and packaging, this is bike purchasing redefined. Woods currently offer road, gravel, MTB & BMX frames hand-built in their Byron Bay workshop
We constantly seek brands embodying effortless style and a passion for everyday riding. That’s why we proudly welcome Lekker Bikes into the Lifecycles family. Lekker, from Amsterdam, masterfully blends classic Dutch design with modern, reliable technology. Their bikes provide smooth, comfortable, and stylish urban adventures. Easily zip to the beach, commute, or simply cruise through Byron Bay
Here at Lifecycles, we’re all about bikes that ignite your sense of adventure and let you explore Byron Bay’s incredible landscapes like never before. That’s why we’re absolutely stoked to be stocking Fatboy Bikes – born from two mates’ vision to redefine what an electric bike can do! These aren’t just any e-bikes; they’re designed with premium quality parts. Built to tackle everything from sandy beaches to rugged trails, all while offering fantastic value.
Are you looking to effortlessly cruise the Byron Bay beachfront, zip to the pub with mates, or tackle some light off-road exploration? Ampd Bros offers a model that’s built for smiles! Their bikes are known for their robust build and eye-catching aesthetics, making every journey a statement. If you’re ready to add an extra spark to your daily rides and weekend escapades, come down to Lifecycles and let us show you why Ampd Bros is making waves in the e-bike scene!
Dirodi bikes are known for their reliable performance, comfortable ride, and sleek, often vintage-inspired designs that truly stand out. They make cycling more accessible and enjoyable for everyone, perfectly aligning with our belief that every ride should be an experience. From their versatile urban models to robust options ready for diverse terrain, Dirodi helps you embrace a greener, more effortless way to explore. Come on down to Lifecycles and let us introduce you to your next favourite ride!
